
Latest International Business Report - Myanmar First E-lottery Payment Platform
CyberSoft continues to lead the development of financial technology. In pursuance of great influence worldwide, CyberSoft and its joint venture company Alliance-Cyber dedicate to developing international business together. Alliance-Cyber believes Southeast Asia has its great potential on Fintech market. Hence, CyberSoft expands business coverage from Taiwan to Southeast Asia, more specifically in Indonesia and Myanmar Market.
Myanmar's largest lottery group Star Moe Yan has recently signed E-Lottery Mobile Payment platform agreement with Alliance-Cyber, which solution is developed by CyberSoft R & D team. Due to the wide range of local consumers, the interface design will provide excellent user experience with bilingual interface (both Burmese and English), intuitive, and simplicity as the goal of design.
Lottery game in Myanmar is prevalent, if a customer desired to purchase lottery tickets; it must be purchased from local dealer. Through watching the broadcast of the winning numbers on TV, the lucky winner can only redeem the prize in local dealer or headquarters.
With one of the first E-lottery payment platform in Myanmar, customers do not have to purchase lottery ticket under the sun nor the torrential rain on the street. Alternatively users can simply top-up the value on their mobile wallet with Cyber QRcode system and purchase lottery through E-lottery app platform online.
Star Moe Yan Group’s Chief Operating Officer Dr Zarni Swam Htet comments: The E-lottery payment app will be Myanmar's largest online lottery platform, and it will be the first step for our digital currency migration. We have decided to work with Alliance-Cyber because of the in-depth Fintech R & D capabilities and solid payment experiences are trustworthy, for these reasons it gains our satisfaction.
Jason Lai GM of Alliance Cyber adds: We are delighted to be chosen by Star Moe Yan, the market leader of lottery industry in Myanmar, to develop E-lottery mobile payment platform together. In the future, E-lottery is expected to expand to the mobile payment function. App users can use the stored values on the mobile wallet, to purchase in collaborative merchant stores. As collaborative firms, E-lottery platform increases the turnover from the potential customers. At same time, it builds customer’s big data, which can be used for Star Moe Yan, to offer further value-added service.
By adopting the latest financial technology, it initiates the O2O business model in practice. It allows app users to benefit from convenience as well as our enterprises increases new sources of profits.
